Digital marketing has been a very talked about discipline in recent years, and will continue to be as time goes by. One of its definitions could be “marketing that uses digital channels and platforms to reach a company’s or a person’s business goals”. There are seven main strategies involved in [...]
“Content rules”, so the old saying goes. It is true offline, and it is true online. Everyone says it, but does everyone live by it? Not by far. It is everywhere: websites, blogs, social media, email, outdoors, TV, eBooks. The list goes on… Content is the way we reach people, [...]
The Mori Building Digital Art Museum recently opened in Tokio, being a digital-only museum, with the goal of creating a new relationship between people and art. Ken from teamLab answered a few questions about the company and the new museum. What is teamLab and what's their main goals? We put [...]
Since April 2018, Paris has a new addition to it's cultural scene: The Atelier des Lumières. The Atelier, built in collaboration with Culturespaces, is located in an 19th century foundry, recovered to host the new initiative. You can visit three exhibitions for now, one dedicated to painter Gustav Klimt, one [...]
We live in an increasingly digital world. Besides, managing a small structure, company, or even an activity under our own name takes up more and more time, and the tasks we have to do seem never ending. This can't be an excuse not to have a presence online. Nowadays, having [...]
Way back in 2006, I took a professional course on management and production for the performing arts. From that course Coffeepaste was born. This has been my passion project ever since, and I work every single day to make it grow and reach more people. It comprises two parts: A [...]
2013 Dublin - Check! 2014 Dublin - Check! 2016 Lisbon - Check! 2017 Lisbon - Check! The Web Summit is the largest gathering of tech and startups in the world. Of course it didn't begin that way. What started with a gathering of 300 people in Dublin, grew to an [...]
As I told you in a previous article, the European Wine City initiative 2018 was attributed to Alenquer and Torres Vedras, two cities with a developing wine industry. I was commissioned by the Alenquer Municipality to build a site for "Wine Discoveries", a business ideas competition. The competition aims to [...]
The New York Public Library has, for many years, been a keen observer of new digital trends. Back in the day, it was one of the first websites to adopt and stand up for web standards, and has since been on the forefront of innovation. In their latest initiative, they [...]
There comes a time in every organization when crisis knocks. Either a discontent costumer, someone who doesn’t like you or your brand, a piece of news that paints you in a less favorable light, or any other reason that may snap you from your happy posting and send you in [...]
