Category: Field Notes
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Why most cultural organisations’ websites fail their audiences
Walking into the website of a theatre, a festival, or a dance company should be a simple experience. I want to know what is on, when, where, how much it costs, and…
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Risk as an artistic principle: when programming the unknown is worth it
All programming is a bet. The difference lies in knowing what you are risking and why. There is a type of risk that programmers know well and rarely discuss openly: the risk…
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Common mistakes in DGArtes applications, and how to avoid them
I have read many DGArtes applications. As a jury member, as a consultant, as someone who has accompanied organisations through application processes over the years. And there are mistakes that repeat themselves…
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What theatres still haven’t understood about social media
Most Portuguese theatres are on social media. They have profiles on Instagram, Facebook, some on LinkedIn. They post regularly. And in most cases, they do exactly what they shouldn’t: they use social…
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How the performing arts can (and should) use digital without losing their essence
There is a tension running through the performing arts sector whenever the topic of digital comes up. On one side, the pressure to be present, visible, to grow. On the other, the…

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Artigos Recentes
- Why most cultural organisations’ websites fail their audiences
- Culture as a business without ceasing to be culture, is it possible?
- Risk as an artistic principle: when programming the unknown is worth it
- Algorithms and curation: Who decides what people see in culture today?
- Common mistakes in DGArtes applications, and how to avoid them




