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How to build a coherent programme without an unlimited budget
There is a persistent misconception about what makes a cultural programme interesting. The misconception is that quality depends above all on available resources. That more money produces better programming, and that without…
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What theatres still haven’t understood about social media
Most Portuguese theatres are on social media. They have profiles on Instagram, Facebook, some on LinkedIn. They post regularly. And in most cases, they do exactly what they shouldn’t: they use social…
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What I learned from watching more than 100 performances a year (and how it changed my eye)
For a long time, I counted performances. It was a way of measuring the year… how many premieres, how many festivals, how many trips to see work outside Lisbon. At some point…
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How the performing arts can (and should) use digital without losing their essence
There is a tension running through the performing arts sector whenever the topic of digital comes up. On one side, the pressure to be present, visible, to grow. On the other, the…
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What cultural funding juries are really looking for, and rarely find
There is a widespread belief in the cultural sector that funding juries are a kind of black box. Applications go in, decisions come out, and somewhere in between something happens that nobody…
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The Role of Silence on Stage
Silence on stage is rarely an absence. It is a decision. There are moments when nothing seems to happen, at least on the surface. There is no text, no evident movement, no…

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Artigos Recentes
- How to build a coherent programme without an unlimited budget
- What theatres still haven’t understood about social media
- What I learned from watching more than 100 performances a year (and how it changed my eye)
- How the performing arts can (and should) use digital without losing their essence
- What cultural funding juries are really looking for, and rarely find




