I’m starting a monthly column about the previous 30 days in the Digital and Cultural worlds. The changes in these areas are daily and many. So, I’ll be taking note of the ones I find more relevant and relay them to you every month. I hope you enjoy these writings. [...]
Digital marketing has been a very talked about discipline in recent years, and will continue to be as time goes by. One of its definitions could be “marketing that uses digital channels and platforms to reach a company’s or a person’s business goals”. There are seven main strategies involved in [...]
“Content rules”, so the old saying goes. It is true offline, and it is true online. Everyone says it, but does everyone live by it? Not by far. It is everywhere: websites, blogs, social media, email, outdoors, TV, eBooks. The list goes on… Content is the way we reach people, [...]
The Mori Building Digital Art Museum recently opened in Tokio, being a digital-only museum, with the goal of creating a new relationship between people and art. Ken from teamLab answered a few questions about the company and the new museum. What is teamLab and what's their main goals? We put [...]
Since April 2018, Paris has a new addition to it's cultural scene: The Atelier des Lumières. The Atelier, built in collaboration with Culturespaces, is located in an 19th century foundry, recovered to host the new initiative. You can visit three exhibitions for now, one dedicated to painter Gustav Klimt, one [...]
We live in an increasingly digital world. Besides, managing a small structure, company, or even an activity under our own name takes up more and more time, and the tasks we have to do seem never ending. This can't be an excuse not to have a presence online. Nowadays, having [...]
2013 Dublin - Check! 2014 Dublin - Check! 2016 Lisbon - Check! 2017 Lisbon - Check! The Web Summit is the largest gathering of tech and startups in the world. Of course it didn't begin that way. What started with a gathering of 300 people in Dublin, grew to an [...]
The New York Public Library has, for many years, been a keen observer of new digital trends. Back in the day, it was one of the first websites to adopt and stand up for web standards, and has since been on the forefront of innovation. In their latest initiative, they [...]
There comes a time in every organization when crisis knocks. Either a discontent costumer, someone who doesn’t like you or your brand, a piece of news that paints you in a less favorable light, or any other reason that may snap you from your happy posting and send you in [...]
Social media has been getting loads of attention in recent years. And deservedly so. It attracts more and more people. Over 75% of the online population is present on social networks such as Facebook, Twitter, Google+, LinkedIN, Pinterest, or Instagram. Nevertheless, you should beware of putting all your eggs in [...]
