SoundCloud is an online audio platform that enables its users to record, upload, promote and share their created sounds. Artists, bands and podcasters all over the world use it. I talked to David Noël, SoundCloud‘s VP of Community.
On your talk at Go Youth Conference, you referred to SoundCloud as a place “where artists get to build an audience”. Is this your primary mission?
Our purpose is to enrich our lives through the shared love for sound. It’s a platform for people to discover new, original, music and audio, for creators to build audiences, and for everyone to share what they hear whether online or on mobile.
Music and audio creators together post 12 hours of original content to SoundCloud every minute and we reach over 300 million people globally every month. This represents around 8% of the total global internet population which means that for us there is still a lot of hard work to enable more people to interact with all the great content that creators share every day.
How hard was it to define community rules?
Defining our Community Guidelines was actually very simple because we knew based on conversations with users what people care about. In a lot of ways it is like defining rules for a small group of people who sit around the table together. Everyone wants to have the feeling like they can be themselves, be respected, find meaningful ways to interact, and not have to deal with “that guy”.
SoundCloud hosts many independent artists. Are there plans to incorporate bigger players, such as mainstream artists or big labels?
We’ve always worked with more established artists, groups, and organizations. Artists like Snoop Dogg use SoundCloud to find and develop new talent, artists like Beyonce, composer Hans Zimmer, or record labels like Atlantic Records encourage participation of the community with contests, and organizations like The White House, or CNN, or Comedy Central use SoundCloud to distribute their message more broadly.
Are there new features in sight that you can tell us of?
Nope, we always like to surprise you 🙂
What other startup is currently on your radar and why?
I really like the newly launched Epiclist – it offers you a way to discover curated experiences anywhere around the world. It always unlocks a travel bug for me.
Find out more about SoundCloud at https://soundcloud.com/