Julie Dixon, from Georgetown University, studies the social impact of sharing ideas. In the video I’m sharing below, she tells us of how one person can impact another person’s life with just the click of a mouse. She believes there is a “new kind of valuable currency that you can’t find in your wallet. The most important resource you can give to a cause today is influence”. Social media, and the actions that derive from using it, can impact the lives of countless others.
Using data combined with stories gathered from her research, Dixon explains that using influence to ask for something is a critical step to getting people to join your particular movement. “There are a lot of global causes today that are playing to empty rooms. Use your influence to get people to join you in supporting those causes, and fill those empty rooms with people”.