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What theatres still haven’t understood about social media
Most Portuguese theatres are on social media. They have profiles on Instagram, Facebook, some on LinkedIn. They post regularly. And in most cases, they do exactly what they shouldn’t: they use social…
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What I learned from watching more than 100 performances a year (and how it changed my eye)
For a long time, I counted performances. It was a way of measuring the year… how many premieres, how many festivals, how many trips to see work outside Lisbon. At some point…
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How the performing arts can (and should) use digital without losing their essence
There is a tension running through the performing arts sector whenever the topic of digital comes up. On one side, the pressure to be present, visible, to grow. On the other, the…
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What cultural funding juries are really looking for, and rarely find
There is a widespread belief in the cultural sector that funding juries are a kind of black box. Applications go in, decisions come out, and somewhere in between something happens that nobody…
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The Role of Silence on Stage
Silence on stage is rarely an absence. It is a decision. There are moments when nothing seems to happen, at least on the surface. There is no text, no evident movement, no…
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The invisible cost of saying yes
In the cultural sector, saying “yes” is often the starting point. Yes to an invitation, a collaboration, a project with imperfect conditions, an opportunity that may not come again. “Yes” opens doors,…

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Artigos Recentes
- Why most cultural organisations’ websites fail their audiences
- Culture as a business without ceasing to be culture, is it possible?
- Risk as an artistic principle: when programming the unknown is worth it
- Algorithms and curation: Who decides what people see in culture today?
- Common mistakes in DGArtes applications, and how to avoid them




