This brilliant ad describes the features of Chrome, the Google browser.
And here is the making of, also brilliant. It shows the careful planning and execution the whole team went through to put it together.
Archive for the ‘Marketing’ Category
Google Chrome Ad
Thursday, February 18th, 2010Upload 2.0 – A success
Monday, November 16th, 2009
Last Saturday, about 300 people gathered in Lisbon, to attend the Upload 2.0 Conference. This was the first event of its kind taking place in Portugal. The aim was to gather a number of thinkers and researchers in the area of communication, to understand the constant changes that come with the social Web. I believe the aim was achieved.
In general the talks were very good. A couple of speakers clearly weren’t used to talking in front of an audience, but that can’t be held against them. It all comes with practice. The ones that caught my attention the most were Luis Rasquilha, Vasco Trigo, and Daniel Caeiro.
A fact that was much discussed was the presence of a Twitter Wall on stage, where tweets about what was going on were seen in real time. The obvious advantage of this was the interaction it provided: we could see the social web at work right there. On a less positive note were a couple of less flattering comments about some of the talks. But all in all, I think it added more to the conversation than it took away.
I got to meet new and interesting people, as well as see old friends from past conferences.
In a sentence, Upload 2.0 was well worth it, and I’m looking forward to Upload 2010.
Other reports on the web:
- Review – Upload 2.0 Meeting Lisboa
- O paradigma do Twitter Wall na Upload 2.0 Lisboa
- Upload Lisboa – 2.0 meeting
- Evento Upload 2.0 Lisboa
Video:
-http://qik.com/vd
Photos:
- http://www.flickr.com/photos/seegno/sets/72157622689985321/
- http://www.flickr.com/photos/retorta/sets/72157622701228709/
Upload 2.0 Meeting
Thursday, November 12th, 2009
Next Saturday (14th November) takes place the Upload Conference, a Web2.0 meeting. As far as I know, this is the first attempt at such an event here in Portugal. For that alone, the organizers already have my admiration. According to them, the goal is to gather a number of thinkers and researchers in the area of communication, to understand the constant changes that come with the social Web.
The only less positive aspect I find is that there will be no WiFi access at the venue, so the participants won’t have a chance to actually participate in the conversation in real time (unless they bring their own connection, of course).
All in all, I think this event will be a success. I will surely try to make the most of it. Who else is going?
Brand & Customer Experience
Wednesday, November 11th, 2009Brands like Bands Conference
Monday, November 9th, 2009
Tomorrow I’m attending the “Brands like Bands” Conference. As a member of Coffeepaste, I was kindly invited by Restart to be there. Being very interested in marketing, I’ve arranged my day so I can make it.
The main topic under discussion will be the strength of the music brands: bands and musicians. Guest speakers include Carlos Coelho (Ivity), António Câmara (YDreams), Nuno Gonçalves (@thegiftband) and Rita Redshoes (@redshoesrita). Are any of you going?
Never Underestimate the Power of a Great Story
Thursday, November 5th, 2009Storytelling is a fine way to grab people’s attention, be it in a blog post, be it in social life. Stories are what get people interested in what you have to say (or sell). It’s a way to engage them, and make them read on or want to know more. A great example is this commercial from Canal +.
WWF Paper Dispenser
Wednesday, November 12th, 2008
(via Boost!)
Starbucks Offers Free Coffee to Voters
Tuesday, November 4th, 2008Starbucks offers a free cup of coffee to people who “care enough to vote” in today’s US Presidential Election.
Article on Fast Company
TIME Interviews Sir Richard Branson
Monday, July 28th, 2008
Here is a short interview with Sir Richard Branson, notable owner of Virgin Enterprises, where he answers 10 questions put to him by Time Magazine readers.
I’m currently reading his book “Screw it, let’s do it
Seth Godin on What Every Good Marketer Knows
Friday, May 16th, 2008Seth Godin shares over 30 topics that every good marketer knows. The following catched my eye:
- People don’t buy what they need. They buy what they want.
- What people want is the extra, the emotional bonus they get when they buy something they love.
- Good marketers tell a story.
- People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
Here’s the complete post.