As of December 2013, more than 500 million people had downloaded Candy Crush (with over 100 million daily active users). Some of these people become paying customers, making the company almost a million dollars per day. The game was launched in 2012, and it generates 78% of the company’s revenue.
This is the freemium model at work, where you give users some free functionalities, and then charge for extras or an ‘advanced’ version.
Some people have warned of another “Internet bubble” bursting soon. Could this be a sign? Has a game company such as this enough stability to survive in the highly volatile stock market? Only time will tell.
One thing is for sure, Candy Crush is not just an addictive past-time. It is now a huge business.
Confession: I’ve been known of playing a couple of levels of Candy Crush before bed sometimes. Don’t hold it against me.