Maria João & Mário Laginha – I’ve Grown Accustomed to His Face
Archive for November, 2009
Have a loving Weekend
Friday, November 13th, 2009Good old hierarchy
Thursday, November 12th, 2009I think we’ve had enough of this. Don’t you?
Upload 2.0 Meeting
Thursday, November 12th, 2009
Next Saturday (14th November) takes place the Upload Conference, a Web2.0 meeting. As far as I know, this is the first attempt at such an event here in Portugal. For that alone, the organizers already have my admiration. According to them, the goal is to gather a number of thinkers and researchers in the area of communication, to understand the constant changes that come with the social Web.
The only less positive aspect I find is that there will be no WiFi access at the venue, so the participants won’t have a chance to actually participate in the conversation in real time (unless they bring their own connection, of course).
All in all, I think this event will be a success. I will surely try to make the most of it. Who else is going?
Brand & Customer Experience
Wednesday, November 11th, 2009Brands like Bands Conference
Monday, November 9th, 2009
Tomorrow I’m attending the “Brands like Bands” Conference. As a member of Coffeepaste, I was kindly invited by Restart to be there. Being very interested in marketing, I’ve arranged my day so I can make it.
The main topic under discussion will be the strength of the music brands: bands and musicians. Guest speakers include Carlos Coelho (Ivity), António Câmara (YDreams), Nuno Gonçalves (@thegiftband) and Rita Redshoes (@redshoesrita). Are any of you going?
Have an oral Weekend
Friday, November 6th, 2009
Roisin Murphy – Orally Fixated
Readings: My Amazon review of “Crush It!”
Friday, November 6th, 2009This is the review I left at Amazon for Crush It!
I had great expectations for this book, being a fan of Gary’s style. I must say that Crush It! doesn’t disappoint. Gary’s tone gets you energised from the first page. He really believes in his message, and it comes across. He guides us in creating our own personal brand. If you have a passion (as most of us do), you must follow it, work like hell, and the results will come. But you must read the book to know all the details, from the man himself. Ah, and it’s small book. I finished it in two evenings. The essentials are all there, with no beating aroud the bush. A must.
Never Underestimate the Power of a Great Story
Thursday, November 5th, 2009Storytelling is a fine way to grab people’s attention, be it in a blog post, be it in social life. Stories are what get people interested in what you have to say (or sell). It’s a way to engage them, and make them read on or want to know more. A great example is this commercial from Canal +.