Seth Godin shares over 30 topics that every good marketer knows. The following catched my eye:
- People don’t buy what they need. They buy what they want.
- What people want is the extra, the emotional bonus they get when they buy something they love.
- Good marketers tell a story.
- People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
Here’s the complete post.