Here they are:
- Focus on people – their lives, their work, their dreams.
- Every millisecond counts
- Simplicity is powerful
- Engage beginners and attract experts
- Dare to innovate
- Design for the world
- Plan for today’s and tomorrow’s business
- Delight the eye without distracting the mind
- Be worthy of people’s trust
- Add a human touch
Each of these topics is explained. Read the whole article on Google’s site.