99,5% of Portuguese companies don’t take the Web seriously. And what’s worse for them, they don’t take their custumers seriously. What happens? They WILL lose costumers. Many a company has lost me as a client, and I don’t think I am the only one, although I think many of my country mates complain but seldom do anything about it.
Please don’t see a website as a huge online brochure. If it’s online, people will see it, and try to interact with it. But you see, interaction is a two way street. If you frustrate my expectations, you will have a dissatisfied customer… uh and I can tell you, he will have more impact than 10 happy ones. They will learn, it will take some years. And I will be watching, most certainly from abroad.