Conventions on Web sites have been the subject of much discussion over time. Some say that conventions leave no room for creativity, and that all sites would look the same if we stuck to them. I do not agree. Some sites do look the same, that’s a fact. But that’s not because of conventions. It’s because of lack of creativity and imagination on creating the way they look. Conventions work like road signs. They are where you expect them to be, mean what you expect them to and, most importantly, show you the way and make you feel safer. You don’t want a prospect costumer to be thinking about such things as “Where is the main navigation?” or “Where do I search?” instead of focusing on the wonderful products or information you have for them. Some of the most common conventions are:
- Company or site logo on the top left of all pages, linking to the homepage. There are a few exceptions, but in general it’s better to have it than not to. In addition, the top left area it’s the first place people look at when opening a page, so if not for anything else, it’s simply good marketing to have your logo exposed to as many prospect “costumers” as possible.
- Navigation on left or top of the page. It can also exist in both places, if there are several levels of navigation or different ways to navigate according to the public, but it’s best not to deviate a lot from this principle. Update: Ok, ok, you can have it on the right side too. The main point is to keep it consistent
- Content on the center of the page. This is what people will read after all. This is where you really should get creative, be it in writing, be it in providing whatever content your site provides. It’s because of this content that readers are at your Web site in the first place. Give them quality and permanently updated content, or they’ll just navigate out!
- Related links and information on the right. If there is additional information you think will benefit your visitors, place it here. It is better then forcing them to scroll to the bottom of the page, especially so in the case of long pages.
- Search on the top right side. This one changes a lot. Most importantly, remember to keep it at the same place throughout the site. Search is more important than many developers realize.
Of course, everyone can build their site as they please. But people tend to expect things to be at a certain place and, if you want to provide a good experience, and maybe make some money, you’d better play it safer. Unless of course, your site intends to be an adventure in itself, like a treasure hunt. Then, by all means ignore what I said, be completely free, and then send me the URL. I love a good challenge!